Journal of Co-operative Studies, 66, 33-35
Co-operative principles - and employment practices: Views from the bridge 3
George Macmillan
Journal of Co-operative Studies, No. 66, pp. 33-35
This paper considers the pressure of consumer choice starting from the premise that consumers of goods and services deserve, and indeed demand, a fair deal. The author considers the 'co-operative difference', practical issues, and implications for customer relations.