Membership and Marketing

N, Wijayaratna

Journal of Co-operative Studies, 63, pp. 38-43

Abstract

Co-operation has appealed to people over the years for a variety of reasons and it can be argued that historically the vast majority of ordinary members have joined consumer co-operatives because of the co-operative dividend. This paper looks at the advantages of the dividend, the reasons for its abandonment, the introduction of the dividend stamps, co-operative principles, and membership benefit schemes.

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