Journal of Co-operative Studies 33(2), 102-123
Membership strategy for co-operative advantage
Membership strategy for co-operative advantage
Roger Spear
Vol 33(2), pp. 102-123
How to cite this article: Speak, R. (2000). Membership strategy for co-operative advantage. Journal of Co-operative Studies, 33(2), 102-123.
The paper reports on a study examining different approaches to member relations in consumer case studies. Space only allows for extracts of the case studies chosen for comparison: Royal Society for Protection of Birds, Oxford, Swindon, and Gloucester Co-operative Society, and Lincoln Co-operative Society. The paper summarises key learning points from each of the case studies.
PDF →
